In its debut year, Red Bull Snow Boundaries proved to be the ultimate test of mind, body, and machine. The 8-mile enduro snowmobiling race included hill climbs, ice sprints, and massive jumps all on a muddy February weekend. We were tasked with developing an identity that would capture the raw intensity of snowmobile racing. Logo, digital ads, print ads, event signage and social media assets were all designed to build awareness and create a cohesive identity.
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